I just orderd a panasonic 254 on ebay, mine stated B+ so could be in a different box etc.
This one says it may have the odd accessory missing.
Mine was listed at £39.99 and got it for £30.00 best offer... i bet you could get this for £25!
http://cgi.ebay.co.uk/PANASONIC-SD254-BREADMAKER-WHITE_W0QQitemZ180411147980QQcmdZViewItemQQptZUK_HGKitchen_SmallApp_RL?hash=item2a0157a6cc&_trksid=p3911.c0.m14