I actually saw a TV-type chef advocating the use of lard the other day, as he considered the use of extra virgin olive oil detrimental to most folks cooking. Good olive oil is a great flavouring, but it isn't for frying with, as the heat destroys the elements that make olive oil unique, whereas lard is tasty, robust and very much cheaper.
I recently changed butchers because my old butcher charged me sausage prices for back-fat, and I can't be doing with that. And that's after 8 years of custom.